Get More Traffic from SEO & Increase Your Shopify Sales

Professional Online Training Course In SEO for Shopify


Grow Your Shopify Business With SEO

If you want a self-paced, step-by-step, practical course to learn how to get more Shopify sales from SEO then keep reading!

An AcquireConvert subscriber Elizabeth reached out to me a while back, she was struggling with SEO and desperately wanted to grow her Italian accessories Shopify store.

…sound familiar?

Elizabeth felt like she’d tried everything.

She tried optimizing her pages for target keywords, blogging (honestly a bit) and even hired someone cheap to help with SEO.

But whatever she tried she couldn’t get her Shopify store on the first page of Google (Not even for her own store name!) and get that all important organic traffic.

Elizabeth then started following my blueprint: SEO Course for Shopify.

She stopped outsourcing her SEO to cheap freelancers and she stopped focusing so hard on meta tags and keywords, she knew from experience these things weren’t changing anything.

She thought if she could improve her Google rankings and organic traffic, she could grow her Shopify business fast and without spending a ton of money.

This was her new SEO plan…

Her problem she realized was having a step by step plan, in the past she had read random blog posts and tried little bits of SEO here and there, but she’d never had a proven blueprint to follow (and stick to) step by step.

Once she had that, her SEO quickly started to improve.

Learning the common mistakes for Shopify SEO and instead following a step by step plan was the missing link for Elizabeth.

Before, she was unhappy with her SEO and Google traffic, now she is on a path to rapid growth and profits.

In fact Elizabeth now ranks on page #1, 1st position, for her main keyword, ‘italian fashion accessories’

The steps Elizabeth took are no mystery, anyone who wants to improve their SEO and Shopify business could follow the same process.

Let’s learn about the mistakes that you can avoid with this Shopify SEO course.

Common Shopify SEO Myths

When Elizabeth started out the first thing she did was Google ‘Shopify seo tips’.

And honestly…she was pretty overwhelmed by all the choices and options. SO MANY options, Shopify apps, blog posts, tutorials, Shopify experts.

She wasn’t sure what path to take.

Now Elizabeth always followed the 80/20 rule in her business.

And for SEO it was no different.

She wanted to know what 20% of SEO tasks would bring about the biggest changes to her Google rankings and business.

She wanted to avoid the common mistakes and myths.

Let’s look at the three most common myths and mistakes people make when trying to grow their Shopify business with SEO.

3 most common myths and mistakes people make when trying to grow their Shopify business with SEO
Myth #1 - Optimizing your pages for keywords is SEO

Where did this myth come from…?

So many people believe SEO is simply choosing keywords and editing your meta tags to include them.

Even worse, when people include the keyword 20 times per page and think this makes a difference (in fact it can hurt you).

The truth is, optimizing your pages for keywords or as it is officially known as ‘on page SEO’ is just a small step in a much larger process that is SEO.

If fact Shopify SEO is made up of 6 key steps, keyword research, site architecture, on page SEO, technical SEO, content marketing (or blogging) and link building.

We’ve got a module dedicated to each of them in our Shopify SEO course.

Myth #2 - You need loads of links for SEO

This is a classic!

Yes, ok, of course you need links to your website to have strong SEO.

But the number of links is really not important.

It’s all about relevancy and quality when it comes to links.

You see, every website has something called ‘domain authority’, this is like a score Google gives you out of 100 to measure the strength of your sites SEO, and this scores decides who ranks #1 or #100.

To rank at the top of Google you need to have a strong domain authority score, and to get this you need links from other websites who have a good score too.

Even more than that, you need links from sites that are related to yours.

For example, as a shoe shop you’d want links from fashion blogs about shoes, not links from random websites about any old subject.

Ok, let’s keep learning…

Myth #3 - Blogging is SEO

Most people believe blogging and SEO are the same thing.

The fact is, creating content is just part of a larger SEO process.

The goal of content marketing or blogging, where SEO is concerned, is to create content that helps you attract links from other websites.

Therefore, creating content and publishing it on your store is only half the battle.

The other half, if you want to rank higher in search results, is to make sure that your content is attracting links from high quality and relevant sites.

This is called content promotion.

We teach you just how to do that in this professional course.

The Truth About Shopify SEO

So now you’ve learnt the common mistakes people make and myths to ignore, you’re probably wondering what to do instead.

Before I get into that, I want to answer the question that might be rattling around in your head right now:

“How did you figure all this out?”

We are Shopify SEO experts
Giles Thomas
CEO of Whole Design Studios & AcquireConvert
Daniel Sim
CEO of Plug in Useful & Plug in SEO

It was no small feat (and it took since 2012 working at my Shopify marketing agency Whole Design Studios)…

…But I’ve created an SEO blueprint that gets consistent results…

Notable Shopify stores we’ve helped grow

Giles' Story

In 2012 I quit my agency job and decided to go it alone. Entrepreneurship was calling and I couldn’t spend another second working for someone else.

Jason Calacanis’ words from ThisWeekInStartUps were rattling round my head 24/7.

“Are you a rice picker or a samurai?”

I wanted to be the latter.

Because I left my easy 9 - 5 job with only one month's worth of living expenses, I had to figure out how to get traffic and sales from Google and SEO REALLY fast.

Design awards received

Google Mentor & Expert

That’s how I ended up spending the last 5 years testing, refining and implementing countless SEO processes…

...and teaching those processes to Shopify stores making $100/month to stores making $1m+ per month.

As the head marketing mentor for Google Launchpad I've taught entrepreneurs from all over the world.

In 2014 I was even chosen as one of only 30 marketers worldwide, to join the prestigious Google's Expert program.

I’m not sharing this with you to boast…

It’s to show you that I’m not one of those so called “Shopify Marketing Experts” that just tells other people to optimize your pages for keywords (which as we now know is only one small part of a complete SEO blueprint).

After spending years in the shadows for countless other companies and clients.

I decided in May of 2014 to launch AcquireConvert and share my knowledge and learnings and help as many Shopify entrepreneurs and marketers as possible.

I know how to get real world results for real Shopify businesses.

In fact, I follow a tested, step-by-step blueprint for every Shopify store I grow through SEO.

And it’s a proven blueprint that you can use to grow your ecommerce business…quickly and at scale.

And if you’re serious about generating serious amounts of sales from your ecommerce store through SEO - the one thing you need is a bulletproof blueprint that you can tap into.

Because once you have that, you’re set. Here’s the inside scoop on what my blueprint is based on:

Publications featured on

3 SEO Truths
SEO Truth #1 - Less is more in blogging

A lot of people set of on their SEO journey thinking that to get lots of traffic and sales they need to create a lot of content.

This is not true.

The purpose of content is to attract links to your store from other websites.

To interest people enough to give you a link you need to create great content.

Content that stands out above the 1-2 million blog posts that are published every day, yes that many.

So when it comes to blogging it makes more sense to take more time over each blog post you create and make them special.

Make them so great people want to link to them again and again.

If you simply churn out lots of 500 words blog posts that are neither well researched or well written, they’ll end up getting the attention they deserve. None.

In module 5 we teach you how to create stand out content that attracts links from the best websites in your industry.

SEO Truth #2 - Content promotion is king

Once you’ve created great content, you’re only halfway through the battle.

Just because you publish a blog post, doesn’t mean someone will find it. You’ve got to promote your content.

Promotion is 50% of the work of a blog post, always remember that!

You can promote content to attract links with email outreach, social media and by building shareability into your content following our proven content frameworks.

You see, there are certain types of content that people like to share and tricks to creating content that gets near guaranteed links from top websites, more on this in the course.

SEO Truth #3 - User experience is Google’s hidden ranking factor

Now, aside from great content and high quality links, Google is also very interested in what they call ‘usability signals’.

This simply means, how visitors behave when they are on your site.

You see, Google’s one job is to answer people’s questions.

And they want to do this as fast as possible, in one click or even less if possible (the first link on the Google search page or the special featured answer box at the top).

If someone visits your site and leaves straight away or bounces, this tells Google your not answering their question.

So you get pushed down in the rankings.

Therefore the 3rd big secret to SEO is getting people to stick around.

This is done with great content and with a great user experience.

If your page loads slowly, looks ugly, is hard to read on mobile or anything else, the visitor will leave and you’ll slip down the rankings.

So UX is key to great SEO this year and moving forwards.

Shopify SEO is about creating ‘link worthy’ content, getting high quality and relevant links through content promotion and creating a great UX so visitors don’t bounce and leave your store

I can’t emphasize this enough: Unless you have a proven, step-by-step blueprint in place, you’re flying blind with your SEO.

Because they don’t have a complete SEO process, most people tend to ask questions like:

“How do I optimize my meta tags?”

“What keywords should I use, how many and where do I find them?”

“How do I write a great blog post that people want to link to?”

“What is content promotion and how is it done?”

I don’t know what else to say but this: These questions DON’T MATTER.

The strength of this course is that it provides proven, explicit steps to improve your SEO while removing the guesswork associated with business growth.

When you find yourself asking questions like this, it means that you’re worrying about things that don’t make a difference AT ALL.

And unless you know what you need to be focusing on, you’ll never be able to get consistent results.

What’s the solution?

A proven, step-by-step blueprint that shows you EXACTLY what you need to do and EXACTLY how to do it.

Because once you have a proven plan in place, you’re set.

There’s no guesswork and nothing to figure out.

Just follow the steps, do the work, get the growth to your store.

I just have one quick question for you…

What would you rather do: Spend the next year slaving over your SEO, HOPING that something you try will actually work?

…Or follow a proven blueprint that holds you by the hand, shows you the exact steps you need to follow to succeed, and lands you a steady stream of traffic and sales 24/7?

I know which one I’d pick.

If you’re still convinced that you should just add some keywords and hope for the best, stop reading right now.

But if you can see the value in having a proven blueprint that you can use to improve your SEO and get you sales for your Shopify business again and again, keep reading…

Let me explain in more detail…

Now’s the time to decide whether SEO Course for Shopify is right for you.

Before I get into what you get in this professional online training course, let me tell you who this program is NOT for:

  • If you’re trying to sell spammy products online and want to improve your SEO, this course is not for you, I don’t condone such business practices.
  • If you’re looking for a quick fix to your SEO and are not willing to put in the time to learn about your customer and grow your business sustainably, this course is not for you.

If you say “yes” to any of these questions…

…then SEO Course For Shopify is PERFECT for you.

  • Are you a Shopify store owner or marketer that wants to get more traffic from SEO? Then keep reading..
  • Do you want to learn how to find, choose and create killer content for top keywords? Then keep reading...
  • Are you a Shopify Expert, marketer or designer that wants to upskill and offer better and new services to your clients? Then keep reading…

If you said “yes” to any of these questions keep reading so you can learn exactly what you’ll get from your investment in this killer course.

SEO Course For Shopify
Discover what you get when you enroll in the course
Course outline
  • The course is online and you can access it from everywhere in the world
  • You get lifetime access and you can learn at your own pace using any device
  • The course works with Plug in SEO, the #1 SEO app for Shopify

SEO Course For Shopify by the team from AcquireConvert & Plug in Useful will teach you our step by step process for growing your ecommerce business with SEO.

We’ll show you in detail, how to get higher rankings, more traffic and most importantly more sales for Shopify.

What your will learn about:

  • SEO Meta tags
  • SEO Terminology
  • Competitor research
  • SEO Tools
  • Blogging
  • Link Building
01 01 . Introduction to SEO

Learn what SEO is all about, SEO terms, SEO myths and more.

02 02 . Keyword Research

Learn what keywords are, how to find the right keywords for your Shopify store using free tools and how to use Google Adwords for keyword planning.

03 03 . Shopify Website Structure

Learn site architecture, how to structure your Shopify store for a user-friendly experience, technical SEO, how to setup and use Google Analytics and Google search console (webmasters) and how to track keyword rankings for free.

04 04 . On Page SEO

Learn how to optimize your pages for keywords, edit meta tags and optimize images for SEO.

05 05 . Content Marketing & Blogging

Learn how to create content that attracts links and how to blog, using our proven content frameworks.

06 06 . Link building

Learn how to promote your content to get links from high quality and relevant sites.

This is a complete SEO blueprint that works for all Shopify store types

As you can see, SEO Course for Shopify is a comprehensive business training course that shows you EXACTLY what you need to do to get results. And I don’t think I’m exaggerating when I say that the course content in SEO Course for Shopify is head and shoulders above what you’ll find elsewhere for Shopify, it’s just insanely practical! Before I get into how you can enroll in SEO Course for Shopify, let me show you all the great bonuses you’ll get when you invest in the course before the deadline:

It’s Time To Step Up Your Shopify Business To The Next Level With These Course Bonuses

Because I want you to get huge value from the course, I’ve included a number of extra bonuses and advanced trainings in SEO Course for Shopify. I could literally sell these training sessions as a course (they’re that good). But I’ve included them at no extra cost to you. Here’s a snapshot of what you’ll receive:

Bonus 1. Shopify Optimization Course

As an ecommerce business you’re constantly looking for ways to optimize your Shopify store. You’ll learn the best practices and conventions to follow, to get more leads and sales for your ecommerce business.

  1. Sitewide ecommerce best practices
  2. Homepage ecommerce conventions
  3. Product archive best practices
  4. Single product page conventions
  5. Checkout page best practices

Bonus 2. Advanced Video Training Masterclasses From Industry Experts

In this bonus module I’ve interviewed the industries top conversion experts and asked them the big questions we all have, how do I optimize my store, how do I get more visitors to buy?

Here’s four of ten people who you’ll learn from:

Oli Gardner
Co-founder at Unbounce
Michael Aagaard
CRO at Unbounce
Joanna Wiebe
Founder at CopyHackers
Perry Marshall
WSJ Best Selling Author

Bonus 3. Software Partner Discounts

Because we’ve taken the time at AcquireConvert and Whole Design Studios to test so many softwares and tools over the years. We’ve learned which tools rock and which ones just aren’t worth the time, learning curve or investment. With this in mind we’ve partnered with our favourite tools to offer members some amazing discounts.

Get Plug in SEO Plus free for 3 months with an extended free trial (normally just 7 days).
Olark is the most effective LiveChat tool. You get 4 months for free of our “Lost Silver” plan! Normally $29 / month, this special is worth $116 to you.
Balsamiq is our favourite design prototyping tool. This promotional code is for a 30% dscount of Balsamiq Desktop.
Enroll in SEO Course For Shopify
Time Limited Deal: FREE
Normally $149 USD
No Payment Needed
Time Limited Deal
Lifetime Access
1 Time payment
Time Limited Deal
Lifetime Access
Limited spaces available
  • 6 Practical modules
  • 34 Text based & video lessons
  • Lesson Worksheets
  • Bonus 1: Optimization course
  • Bonus 2: Expert Interviews
  • Bonus 3: Software partner discounts
  • 14 Day money back guarantee
  • 100% Satisfaction guaranteed
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We only allow a limited amount of people to join SEO Course For Shopify to give the best support to all students. If you need help, email us at [email protected]
Do you still have questions?
Lifetime upgrades for free

If you put this decision off for too long, you could miss out on the premium training sessions and course bonuses.

Once the course registration closes we don’t plan on opening it up again in the near future (if at all).

IF we do, we’ll probably add new features and bonuses, and the price will go up accordingly. But if you order now, not only do you get instant access to the course, but you’ll get lifetime upgrades at no additional cost.

That way, if we decide to add more materials or features to the course, you get everything we add for FREE, forever.

14 Day Money Back Guarantee

Go ahead and get instant access to the member’s area on the other side of this page. Try out the SEO growth processes that we teach you in the course for 14 days…100% risk-free.

If you’re not blown away by the course materials just send an email to [email protected] by day 15.

The next message you’ll get from us will be a refund confirmation. No hassle or hard feelings.

It’s that simple.

1. What is SEO Course for Shopify?

SEO Course for Shopify is a 6 Module online video and text based professional training program that shows you, step-by-step, how to get more traffic and sales from Google for your Shopify client or store.

2. Is SEO Course for Shopify right for me?

This makes sense, we are all in different situations. SEO Course for Shopify is not industry specific and has worked in niches such as fashion, travel, consumer electronics, books, music and more.

3. Who is SEO Course for Shopify for?

SEO Course for Shopify is perfect for Shopify businesses looking to grow with SEO. It is also great for Shopify experts, agencies or freelancers, like marketing experts and designers looking to upskill and take their business and service offering to the next level.

4. How does it work?

Your training is fully accessible from day 1 within our private, member-only website. Each module is filled with step-by-step training videos, done-for-you templates, and detailed processes. You’ll watch and learn from your computer, or download your training to your tablet or mobile device. Our goal is to make your online learning experience as easy and enjoyable as possible.

5. Does it matter where I live?

It doesn't matter if you are in the USA, UK, Germany, Russia or India, the course works for anyone, anywhere, all the training is online and accessible anytime.

6. Are the videos really long?

Tired of sitting through 90 minute video presentations? So are we. That’s why we’ve broken down our core training into short, digestible videos. Each lessons video is short and provides a conceptual overview of the process, then you jump into the worksheets and take action on what you've learnt. We want you to learn, implement, and take action as quickly as possible without any overwhelm or brain fatigue.

7. What format is the course in?

The course is video and text based. You get screencasts, slides, worksheets and done for you templates.

8. Can I learn and study offline?

Yes, with our easy downloadable files you can download any lesson (all the videos, PDFs etc.) and stay organized while you work through your course material.

9. When do I get access to the training?

You’ll get access to all the content as soon as you sign up.

10. Can I learn at my own pace?

Absolutely. As a new student, you can go through the course at your own pace But we also understand that you’re busy and may have to take a break. That’s why if you’re starting a business, running your company, traveling around the world, or dealing with any big life events, you don’t have to worry about "falling behind." Every student gets lifetime access to the course. What does this mean? You can retake the program for as long as it’s in existence. Plus, the core training materials are yours to keep, forever. You can revisit and review them at any time.

11. Is this the same content that is on your blogs?

No, where there may be crossover in content topics, the course content is unique and not available free.

12. Is the course for beginners or advanced marketers?

The course caters to any level, hand holding beginners and pushing experts to new levels.

13. How much time do I need for this?

The course is 6 modules, expect to spend at least 10 hours per module on the course material. There are also bonus materials with some subscription.

14. Can I just buy a portion of the program?

The course is only available to buy as a whole, you cannot buy specific modules or bonuses.

15. Does it work for small and big Shopify stores? Yes, the processes in SEO Course for Shopify include methodologies to help big and small stores grow with SEO.